CONSUMER HEALTH DATA PRIVACY NOTICE

Last Updated July 22, 2026

Elmwood Dental Group, P.C. and Elmwood Dental Group – Implant and Restoration, P.C. (collectively "Elmwood Dental," "we," "us," or "our") collects, uses, and discloses "consumer health data" in connection with elmwooddental.com and our related communications and marketing activities (the "Services"), and the choices available to you.

1. Consumer Health Data We Collect
‍We collect limited health-related information directly from you when you choose to submit it through our website forms or when you contact us. This may include:

• The dental service or treatment you indicate interest in (for example, a cleaning, cosmetic treatment, or dental implants); and
• Any information you choose to share in a free-text comment field, which may include details about your dental situation or what you hope to achieve.

We do not require you to provide health-related details. Alongside this information, we also collect basic contact information such as your name, phone number, and email address, as described in our Privacy Policy.

2. How We Use Consumer Health Data
‍We use this information to respond to your inquiry and schedule a consultation or appointment, to communicate with you about the services you expressed interest in, and to provide information about our services. We may also use it for internal reporting and to improve the Services. Within our practice, this information may become part of your patient record once you receive care, at which point it is handled under HIPAA and our Notice of Privacy Practices.

3. How We Disclose Consumer Health Data
‍We may disclose consumer health data to the categories of service providers and third parties described in the "How We Share Information" section of our Privacy Policy, such as providers that host this website and help us operate our communications. We do not sell consumer health data. We may share it for cross-context behavioral advertising where appropriate.

4. Your Choices and Rights
‍Depending on your state of residence, you may have rights to confirm, access, or delete your consumer health data, and to withdraw consent you previously provided. Where we rely on your consent, you may withdraw it at any time, and we will stop collecting or sharing your consumer health data going forward.

To exercise these choices or ask a question, contact us at privacy@elmwooddental.com or (585) 461-4350. We may need to verify your identity, and some rights are subject to legal exceptions. California residents should also review our Privacy Notice to California Residents.

5. Changes to These Terms
‍We may revise these Terms from time to time. When we do, we will update the “Last Updated” date above and post the current version on this Site. Your continued use of this Site after changes are posted constitutes acceptance of the revised Terms.

6. Contact Us
‍Questions can be directed to legal@elmwooddental.com or by mail to Elmwood Dental, 1950 S. Clinton Ave., Rochester, NY 14618.