Effective Date: January 11, 2016
Last Updated July 22, 2026
This Privacy Policy explains how Elmwood Dental Group, P.C. and Elmwood Dental Group – Implant and Restoration, P.C. (collectively "Elmwood Dental," "we," "us," or "our"), a dental practice located in Rochester, NY, collects, uses, and shares information through elmwooddental.com ("this website"), our forms, our email and text communications, and our digital advertising (collectively, the "Services"). By using the Services, you agree to this Privacy Policy.
Your Health Information and HIPAA
Elmwood Dental provides dental care and is a covered entity under the Health Insurance Portability and Accountability Act ("HIPAA"). The protected health information ("PHI") we create and maintain in connection with your treatment, including your dental records, treatment history, and billing information, is governed by HIPAA and applicable New York law, and by our separate Notice of Privacy Practices, not by this Privacy Policy.
This Privacy Policy covers information we collect through this website and our online and marketing activities. For example, contact and appointment-request forms, analytics tools, and advertising, which is generally separate from your treatment records. Please do not send confidential health information through this website or by unencrypted email; use it only to request an appointment or ask a general question.
Information We Collect
Information you provide. When you submit a contact or appointment-request form, sign up for communications, or otherwise contact us, we collect your name, phone number, email address, the service you are interested in, and anything you choose to share in a free-text comment field.
Information collected automatically. We and our service providers use cookies, pixels, and similar technologies to collect your IP address, browser and device information, the pages you visit, and how you interact with this website. See our Cookie and Similar Technology Policy for details.
Information from third parties. We may receive information from advertising and analytics providers and from social media platforms you interact with.
How We Use Information
We use information to respond to your inquiries and schedule appointments, to operate and improve this website and the Services, to communicate with you about our services and your care, to measure and improve our marketing, to maintain security, and to comply with legal obligations.
How We Share Information
We share information with service providers who help us operate this website and our practice, and with advertising and analytics partners. Service providers are required to keep information confidential and use it only to perform services for us. The categories of third parties include:
We use third-party advertising and analytics technologies, such as Google Analytics and the Meta Pixel, that may transmit online identifiers and browsing activity for cross-context behavioral advertising. Under some state privacy laws, these activities may be considered "sharing" or "selling" of personal information, and you have the right to opt out (see "Your Choices and Rights" below).
We may also disclose information when required by law, in response to legal process, to protect our rights and safety, and in connection with a merger, acquisition, or sale of assets.
Your Choices and Rights
Cookies and advertising. Manage cookies through the "Manage Cookie Preferences" control on this website and through your browser settings. We honor Global Privacy Control (GPC) signals as a valid opt-out of the sale or sharing of personal information.
Analytics opt-out. You can opt out of Google Analytics using Google's browser add-on at tools.google.com/dlpage/gaoptout.
Email and text. Unsubscribe from marketing emails using the link in any message, and stop marketing texts by replying STOP.
State privacy rights. Residents of certain states, including California, have rights to access, correct, or delete their personal information and to opt out of its sale or sharing. California residents should review our Privacy Notice to California Residents. Depending on your state, you may also have rights regarding "consumer health data" — see our Consumer Health Data Privacy Notice. We will not discriminate against you for exercising any privacy right.
Text Messaging and Mobile Opt-In
When you provide your phone number and opt in on one of our forms, you consent to receive text messages from Elmwood Dental, such as appointment-related messages and information about our services. Message and data rates may apply, and message frequency varies. You can opt out at any time by replying STOP, and reply HELP for assistance.
Your mobile opt-in information and consent to receive text messages will not be shared, sold, rented, or otherwise transferred to any third party or affiliate for their marketing or promotional purposes. We share mobile information only with service providers that help us operate our messaging program.
Retention
We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer period is required or permitted by law. When information is no longer needed, we take reasonable steps to delete or de-identify it.
Data Security
We maintain reasonable administrative, technical, and physical safeguards designed to protect your information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.
Links to Other Sites
This website may contain links to third-party sites we do not control. We are not responsible for their privacy practices or content.
Children's Privacy
This website, our products, and our services are intended for individuals 18 years of age or older. We do not knowingly collect personal information from anyone under 18 through this website. If you believe we have collected such information from a minor, please contact us so we can delete it.
Changes to This Policy
We may revise these Terms from time to time. When we do, we will update the “Last Updated” date above and post the current version on this Site. Your continued use of this Site after changes are posted constitutes acceptance of the revised Terms.
Contact Us
Questions can be directed to privacy@elmwooddental.com or by mail to Elmwood Dental, 1950 S. Clinton Ave., Rochester, NY 14618.
